Abu Dhabi’s Events Aren’t the Product. They’re the Platform.
Formula 1, SailGP and UFC are not isolated spectacles. Julie Comar Picot looks at how Abu Dhabi is turning global events into a long-term destination strategy.

Formula 1, SailGP and UFC are not isolated spectacles. Julie Comar Picot looks at how Abu Dhabi is turning global events into a long-term destination strategy.

Investment, technology, culture, finance, and infrastructure are converging to make Abu Dhabi the Gulf’s most dynamic growth platform for investors and talent.